OUR TEAM
Duty of care, redefined.Solve complex problems with technology.
We’re focused on designing and building software that does complex things but that’s easy to use.
Dan Bridges, CEO
Having held senior positions across a range of sectors over the past 20 years, Dan has an impressive track record in dynamic leadership, company transformation and progressive product realisation. Dan’s expertise and passion for technology businesses has included teaching and mentoring on growth and capital strategies at the prestigious Babraham Research Institute’s Incubator Programme. Highly experienced in running operations in complex markets, raising capital and managing diverse and disparate teams, Dan is exceptionally well placed to lead both Track24 to continued success and set a new standard for corporate communications with our incoming Atlas product.
Naomi Read, HR and Operations Director
Bringing over 15 years of HR experience to the business, Naomi has specialised in helping high growth businesses achieve their mission and vision at speed. Prior to joining Track24, Naomi worked as a consultant managing a portfolio of clients. Through her design and delivery of many different HR strategies, Naomi has a proven track record of helping businesses attract, engage and retain top talent in their respective industries.
Anastasia Amerikova, Head of Product
Anastasia is a product leader with a software engineering background and with 18 years experience in various industries: cyber security, advertising, telecoms and music. Specialising in technologically complex B2B products, her approach combines innovation with an uncompromising focus on customer needs and user experience.
Catherine Kidd, Head of Marketing
Leading our marketing efforts including demand generation, PR and strategy, Catherine has over 10 years marketing experience specialising in B2B technology solutions. Catherine is an Associate Member of the Chartered Institute of Marketing with a demonstrated history in enterprise software platforms, she has held senior marketing positions across the energy and life sciences sectors prior to joining Track24. Catherine is driven by enthusing, engaging and nurturing target audiences through powerful content and a strong brand identity, while using measurement to continuously refine both proposition and messaging.
John-Paul Sampson, Programme Manager
A results-focused Programme Manager, John-Paul is well versed in delivering tangible business benefit through clear direction setting and focusing teams to become highly organised, motivated and effective. An expert in overcoming design, delivery, test and integration obstacles in SaaS products, John-Paul’s experience in Agile and Waterfall environments ranges from simple, single system implementations to those impacting 20+ enterprise applications, affecting multiple business areas and supporting multi-million pound budgets.
